Marketing serving our target market: the door and window market

News

Home > News > Marketing serving our target market: the door and window market

Marketing serving our target market: the door and window market

A renewed website

Although we have been talking about the advent of technology for several years, the new reality portrayed by the COVID-19 pandemic is forcing us to keep up with the times. In the age of efficiency and speed, we all want to have access to as much information as possible, in minimum time, and that’s even better if we don’t have to travel!

To better offer its packaging solutions and to facilitate the sales cycle to our customers, Cartons Corruguard is working on a complete overhaul of its website. Visitors will have access to more detailed information on our products, but also on how to use them. Since a picture is worth a thousand words, imagine a video! The company’s technical products are unique and seeing them in action will allow you to better assess the benefits they can offer your team.

For several years, Carton Corruguard has participated in various exhibitions. For some, the objective is to be present with our customers, others give us the opportunity to travel to meet new companies, but in the case of Fenestration Canada’s Marketplace Windoor (November 16 to 20, 2020) and of the AVFQ’s (November 11-12, 2020), we aim to develop our new target market, the door and window.

Accomplice of the success at Fenplast

Since 2016, Carton Corruguard has been manufacturing 18,000 adhesive cardboard corners each week for the Fenplast company in Candiac. A true leader in the Door and Window industry, this company is a leader in innovation and they are bold and creative in improving their business practices. In 2013, Fenplast approached various companies to help them with a packaging project aimed at increasing productivity. After a few months of unsuccessful efforts, the company turned to Cartons Corruguard. Fenplast is looking for an adhesive corner, without residue, on both hot and cold temperature, to apply directly to its moldings and thus replace the scored sheet that they have to staple.

How does this company manage to achieve a customer satisfaction rate of 96% and deliver to date 97% of its orders? By constantly challenging its status quo.

After three years of Research and Development carried out together, the Door and Window manufacturer is embarking on a new era in packaging. Cartons Corruguard has been supplying the industry giant for four years with adhesive corners that facilitate the application process and increase the productivity of its packaging line.

Today distributing its line of specialized products to more than thirty door and window manufacturers, our company is tightening its market development strategy around this target market. Long left behind with standard products, ill-suited to its needs, this business sector can now count on a quality partner to serve it with solutions adapted and developed at its specifications.

A new website for the virtual exhibitions of the Marketplace by Windoor and the AVFQ

Venez nous rencontrer et discuter avec nous à l’exposition de l’AVFQ (événement tenu les 11 et 12 novembre 2020) ainsi qu’au « MarketPlace par Windoor » présentée par Fenestration Canada qui aura lieu du 16 au 20 novembre 2020.

These are “Virtual Events where exhibitors and attendees can interact live”. It is as an exhibitor that Cartons Corruguard will welcome you to present its range of products dedicated to Doors and Windows. At the same time, and to ensure an unparalleled customer experience, our company will be able to support the event using its brand new website, which will then be online.

Thank you to Fenplast for its committed and challenging partnership.

Thank you to Fenestration Canada for working hard to provide us with a quality virtual event.

Thank you to my precious assistant, Mathieu Houle for his know-how and his involvement in our marketing projects.

Thank you to my precious assistant, Mathieu Houle for his know-how and his involvement in our marketing projects.

Marie-Hélène, CEO

Proud partner of your success

Procédé de production Production process